— My Design Philosophy
Design is like a Salad.
I recently asked myself, if I had my own design studio, what would I call it and why?
Ingredient Studio.
A lot of my time is spent educating others about the design process, from clients to students.
Here’s how I explain it.
Every project starts with an Idea
These ideas often have real challenges.
I call these, Ingredients.
An Industrial Designer's job is to take complex, non-linear ideas and transform them into manufacturable products.
This requires navigating constraints, unknowns, and the realities of production.
— Designers are taught early on that
Design isn’t Linear
The ideas that are discovered are often messy, unclear, and evolving.
It’s a designer’s job to bring structure to that complexity.
Ingredients alone don’t make the product.
It’s how they’re combined, tested, and refined that determines the outcome.